DIRECT MAIL MARKETING
If you’re a business needing to acquire new customers but don’t not know how to find them, direct mail marketing can be a resource for you.
What is Direct Mail Marketing?
Basically, direct mail is advertising or information about your business, product or brand sent directly to the mail boxes of a targeted audience. Direct mail targets your marketing precisely, delivering the message to the customers you want to influence most. Nothing quite equals that ritual of checking the mailbox. You can’t buy that kind of daily attention from a potential client online.
Some direct mail marketing strategies include postcards, coupons, special offers, advertising circulars, free newspapers, free trials, catalogs, and brochures.
Targeted marketing identifies an audience likely to buy services or products and promotes those services or products to that audience. Once these key groups are recognized, companies develop marketing campaigns and specific products for those preferred market segments.
Our years of experience in print marketing has prepared us well to manage the new demands of multi-media marketing. We have the digital equipment and expertise to handle the most complex direct mail campaigns, including full color variable data and images. Contact us to discussion your business and marketing goals and we’ll put a plan into action for you.
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